David McPherson

Strategy / Creative Director

A native Midwesterner, David’s advertising career includes stops in Boston, New York, Chicago and Atlanta. Working at respected agencies like Hill Holliday, Y&R and Mullen, David built a reputation as a "creative account guy" and led the development of insight inspired and highly effective work for a range of national and global brands. His roots pulled him back home over ten years ago to open McPhersonChicago Branding Services. One of David’s clients happy with his work wooed him to join their ranks, and for the last 4 years, he has provided the strategic and creative leadership that has built Gannett’s HighSchoolSports.net into a top 20 sports site.

Interesting Tidbits

• He’s a quick study – in 2006 he actually asked "what’s a wireframe?"
• He gets consumers – he believes that while digital makes the amazing possible, it has to connect with an idea and a real customer.
• He knows good work – he believes that the best business results are driven by creativity and innovation.
• He’s regional - when not connected to the digital world, he can be found playing a round, pedaling away, or floating about in Wisconsin.

More about me