Ted began his career at Turner Broadcasting, marketing and selling inventory on TBS, TNT, The Cartoon Network and CNN to the big ad agencies and advertisers. His lifelong passion for digital creative finally manifested in helping create CNN.com prior to its launch. Soon after, in 1996, he co-founded an upstart Web agency called Web Design Group and, after building it to 70 employees, sold it in 2000. Excited by the emerging convergence of digital and traditional creative, he opened Billups Design in 2003. Ted continues to lead Billups Design and he is proud that the quality of the agency's work continues to attract passionate talent and produce happy clients.

 

I believe that marketing can be good. It's infamous child, advertising, can also play a positive role in society if the message is relevant to each individual. Reducing noise, improving lives, helping people - these are the responsibility of every advertiser, designer, software developer, manager, information architect, copywriter, and you. The convergence of digital and brand advertising has brought us much further along in this pursuit. It has the most potential to reach a person when they might actually need something. Finding someone quickly to repair their pump when water is seeping in, a healthy eating alternative when on the go, a better product over something inferior, something fun when guests come to town, etc.. But with all of this power does come responsibility. Dynamic targeted communications, when used improperly, can be akin to stalking, and then we take two steps back in this pursuit. So, be good! And make people feel positive about themselves. There's more to life than just making money.