Billups Design announces the results of extremely successful Fall and Holiday ecommerce campaigns for Harry & David, and being picked as the lead digital creative agency for Harry & David’s 2013 ecommerce ad campaigns.
Harry & David ads combined branding dynamic headlines tailored to specific customer behavioral segments and real-time product carousels to produce a 70% increase in average order value compared to 2011 Holiday campaigns.
Harry & David dynamic remarketing ads performed exceptionally well producing an 83% increase in average order value (year over year), and a 7878% ROI.
“We needed a ‘best-in-class’ creative agency that understands retargeting technology to tell our brand story and deliver product information our customers want,” said Jeff Allen, Vice President, Ecommerce & Online Marketing at Harry & David. “Billups Design’s LiveAds delivered, and also did an amazing job of new customer acquisition: 50% of remarketing conversions were first touched with a prospecting ad. Augmenting our acquisition strategy with LiveAds helped enable us to meet our aggressive customer acquisition goals.”
The dynamic ad campaigns for Harry & David were powered by TheLiveAds (www.TheLiveAds.com), a behavioral messaging and creative retargeting platform which delivers sequential creative messaging to increase product relevance, expand brand awareness, and grow online revenue through segmented ad campaigns across all desktop, tablet and mobile devices.
Overall, dynamic ads achieved a 65% better conversion rate, 211% better revenue per 1,000 impressions, 41% lower cost per order and 312% higher ROI than standard ads.
“We are very excited to be collaborating with Harry & David again in 2013,” said Ted Billups, Founding Partner of Billups Design. “They are a forward-thinking company, and it’s a pleasure to develop strategies with their teams to substantially grow their online business.”
About Billups Design & TheLiveAds
Billups Design (www.billupsdesign.com) is a highly creative and technology-driven agency with offices in Chicago and Philadelphia. Billups Design provides innovative digital marketing services to Fortune 500 companies including Harry & David, United Airlines, Nike, Hyatt, DoubleTree Hotels, General Mills, Preferred Hotels, Waldorf Astoria, Ferrari and many others.
TheLiveAds (www.TheLiveAds.com) delivers custom, dynamic display ad campaigns that respond to consumer needs in real-time to dramatically increase engagement and performance. TheLiveAds pairs data-driven, real-time messaging with real-time bidding to double return on investment for major e-commerce brands, retailer and hoteliers.
About Harry & David
Nearly 80 years ago, Harry and David turned their extraordinary pears into the perfect holiday gift. You can still send - Royal Riviera® Pears as well as many other fresh fruits of the highest quality, handpicked to the company’s exacting standards. Harry & David also makes it easy to send gourmet favorites like Moose Munch® popcorn, chocolate dipped pears, truffles and more, most of which is made in the company’s own kitchens from recipes honed over time. All this yumminess is hand-packed into gift and fruit baskets and exclusively designed gift boxes, many of which are topped off with a hand-tied bow. The gifts are shipped to arrive on time, in perfect condition. Guaranteed! Through the company’s stores, wholesale, catalogs and websites, gifts from Harry & David, and its brands Cushman’s and Wolferman’s, are designed for festive occasions, entertaining and self-enjoyment throughout the year. Harry & David is a DBA of Harry and David, LLC. http://www.harryanddavid.com
Park Hyatt Masters of Food & Wine has retained Billups Design to create their new 2013 web site, servicing customers in 31 locations around the world. The new site will be part of the larger CQ5 family of sites currently being published by Hyatt. The new site will set out to provide clients with easy-to-research events and locations at participating Park Hyatt properties. The site will contain a bio of each Executive Chef and featured recipes that exemplify the luxury and hospitality of the Park Hyatt brand. We are thrilled to be engineering this next generation site just in time to integrate with upcoming events and editorial promotions. Thanks to everyone helping to get this project humming: IJ, CS, KP, TB, ED, MG and MC.
One of our very first and still current clients, Kronos Quartet, is excited to announce the release of their latest recording, Under 30 Project. We're happy to help spread the word. For nearly 40 years, the Kronos Quartet—David Harrington, John Sherba (violins), Hank Dutt (viola), and Jeffrey Zeigler (cello)—has pursued a singular artistic vision, combining a spirit of fearless exploration with a commitment to expanding the range and context of the string quartet. In the process, Kronos has become one of the most celebrated and influential groups of our time, performing thousands of concerts worldwide, releasing more than 45 recordings of extraordinary breadth and creativity, collaborating with many of the world's most eclectic composers and performers, and commissioning more than 750 works and arrangements for string quartet.
Check out a sample of this unique release here at Kronos Quartet's web site, powered by Billups Design.
We're pretty excited to report that our very own TheLiveAds CEO and Billups Design media guru, Sam Karow, will be speaking at the 2013 BIZO Digital Marketing ReMixer in San Francisco next month! The event will be the only industry gathering dedicated to the ins-and-outs of engaging and effective B2B display advertising. This Digital Marketing Remixer will uncover the most effective display campaign strategies, enabling technologies, and the best practices digital marketers need to know to succeed. the only industry gathering dedicated to the ins-and-outs of engaging and effective B2B display advertising. This Digital Marketing Remixer will uncover the most effective display campaign strategies, enabling technologies, and the best practices you need to know to succeed.
Have a great trip, Sam. Please bring back something delicious.
We are so happy to be working with the great people at Japengo Restaurants both at the Waikiki and the Maui location. Japengo is more than a restaurant, it is an award-winning culinary experience located under the tropical stars. The new web sites will be developed for the Day CQ5 platform and allow the restaurant property to update the sites easily themselves. With help from the Hyatt team, these sites will help effectively market the restaurants in their local markets and to tourists arriving in the islands, offering up-to-the-minute information on specials, events, and operations. OpenTable will power the reservations module that will make reserving a table at Japengo as easy as possible. And look for some exciting multi-media of their existing television spots. Thanks to everyone on the team: JK, NH, BM, TH, LV, CS, SK, VT and TB! Look for launch in mid-April!
Congratulations to everyone at theWit Hotel on the launch of their new web site for 2013! Like this one-of-a-kind hotel on State St. in the heart of Chicago’s theatre district, thewithotel.com is different. Users will find the new content and layout to be far easier than the hotel’s previous site. They’ll experience new media presentations, easy-reserve functions, photo galleries, feature pages for the hotel’s exclusive restaurant and roof-top bar properties, and extensive information on their highly-sought after rooms and suites. Best of all, the new site is Responsive: it detects which device each visitor is using to view the site, then resizes itself in a new layout to accommodate that device. In other words, the new site displays perfectly whether viewed from a desktop, a tablet or a mobile device. This saved our client a lot of money and time developing three separate sites, and it will provide far better service to theWit’s guests who use the site to make reservations, follow events or take advantage of specials. The new site has already been recognized by awwwards.com as an outstanding hotel web site in the industry. Thanks to everyone on theWit’s top-notch marketing team and to theWit account team here at Billups Design. Salute!
Everyone loves a delicious, one-of-a-kind pear gift basket from Harry & David. But this innovative catalog retailer based in Oregon (which owns and operates its own orchards!) wants everyone to know they are about so much more than the world’s best pears. Like all major brands, they have a bigger story they want to tell. So this fall and holiday season, Harry & David will be leveraging the power of TheLiveAds and "best in class creative" of Billups Design to introduce some truly engaging display ad campaigns that their target audiences will find wildly tempting! With TLA, we’ll be engineering sequenced messaging that speaks to new and re-targeted consumers in all points of their consideration process, as well as creating design templates that allow for more creative branding than typical dynamic display ads. We’re excited to be working with such nice people and to be succesfully marketing such high-quality gourmet gifts.
We're thrilled to receive this designation - and excited to get to work! But we're even more thrilled just to be a part of the Hyatt family. Since 2006, we've been providing Hyatt property-direct creative and technology marketing services throughout North America and globally. That's over 140 sites! This new engagement is an exciting next step in our relationship. Billups Design is exclusively trained in Adobe CQ5 development platforms and will be leading the design and development of North American property mini-sites while also handling some other CQ5 platform sites internationally. The new mini-sites will increase production efficiencies and allow many more sites to come online faster. They will boast OpenTable reservations modules, videos, VR 360 tours, easy-update products and specials sections, and social media integration. Thank you to everyone at Hyatt world headquarters here in Chicago - you're the very best; and to all the talented people at Hyatt properties around the world for placing your trust in us!
For the first time, Billups Design is exhibiting at the Internet Retailer Conference IRCE2012.com in Chicago June 5-8!
Visit us at Booth #128 for TheLiveAds™ Demo
We will be demonstrating TheLiveAds™, a NEW dynamic/responsive campaign suite that is greatly increasing ad performance while reducing production and media costs. Our clients and publisher partners including the Wall Street Journal are thrilled with the amazing results and positive ROI.
If you haven’t registered yet, be our guest to $100 off your registration! Send us an email to get your discount code and we'll get it to you asap.
Schedule your personal appointment today. Contact:
See you there!
We're pleased to share that Algar Ferrari and Ferrari NA have tapped Billups Design to handle their Philadelphia metro region digital marketing efforts. Coming soon are web site customer-service improvements, interface and user experience upgrades, targeted email campaigns, paid-search and SEO consulting, special events planning and execution and more. This is a global brand built upon the chassis of the world's very finest sports car! We couldn't be more excited.