We love it when the stakes are high and the benefits are exponential. That’s why Indigo and United Airlines came to us to architect, design and develop an eCommerce site for their millions of Mileage Plus Members. The site offers deep discounts and easy purchase of carry-on bags that meet the exact requirements of United and the real compartment dimensions of their Boeing jets. This project is a rewards activation point (helping fliers conform with discounted bags) for United’s larger strategy of better managing its customers’ carry-on baggage. The goal is to a. improve gate experience by reducing delays and conflicts with fliers whose bags do not fit regulations, and b. getting planes loaded faster and in the air sooner, improving on-time arrivals. The United Airlines initiative is even in the news.
We’re proud to be the digital solution that could improve everyone’s lives in a small way. Thanks to each person on the team who contributed so mightily to this successful program: CS, JL, CS, KP, DR, CW, SM, TB, and VT.
We partnered with Adara Media to produce banner ads that drive online reservations
for a cluster of four IHG hotel properties. Dynamic display ads retargeted
prospects who searched on IHG.com for rooms in the markets the properties
serve. Through on-going dynamic creative optimization (DCO), we delivered 17x ROI.
What's more, we developed the IHG cluster’s first Facebook Exchange (FBX) campaign. Adara Media matched IHG.com searchers with Facebook users to enable Custom Audience retargeting campaigns on FBX. Our September – December campaign drove 4x ROI. With further optimizations in January-February, we are now averaging 7x ROI. Our next tests will include Facebook NewsFeed ads and Twitter sponsored tweets! Both will exclusively reach IHG.com searchers, using retargeting data via Adara Media.
Thanks to the whole IHG / BD / Adara team for reaching such heights! SK, TB, CS, IC, CS, JL, VT, and the rest of you talented folks - you know who you are.
The new Grand Hyatt Dubai Residences web site is our latest creation for Hyatt properties worldwide. Designed and authored on the Hyatt CQ5 platform, this web site offers navigation and content in dual languages for visitors: English and Arabic; an easy-to-use reservations module; multimedia display; featured pages for all of the property's restaurants, amenities, points of interest, interactive maps, and room configurations - all while being spot on with the Grand Hyatt brand. Thanks to the whole team here and at Hyatt for helping make this CQ5 site come alive. CS, TB, KP, VT, CS, JN, KO, and KA.
Performance data and creative optimization for display ad campaigns is a critical component in maximizing their engagement effectiveness, click-through rate and ultimately ROI. We’ve been preaching this since 2011 and we have seen many of our clients’ campaigns perform far better than average marketplace advertiser expectations.
Our most recent success story is an interesting example of how creative analysis and optimization of an ongoing campaign can - all by itself - boost dynamic and even static ad performance. Above are two versions of the same display ad for a major motion picture. The first test version (at left) performed to modest expectations. The click-through rate after 1+ weeks of media placement was approximately .02. We examined the detailed performance data and met to discuss creative strategies for getting a much better response. We decided that in this case, the most effective optimization would be to remove actors’ names, increase the size of their faces and use a photo of the female actor on the second panel that ‘looks at’ the call-to-action button. The result? A 3-fold increase in click-throughs to .08 for the second week!
This is just the latest example of why we uniquely integrate Dynamic Creative Optimization into all of our major campaigns.
Is your display advertising agency doing DCO for your campaigns? If they’re not, you could be getting much more brand lift, customer engagement and transaction conversion. Send us an email at firstname.lastname@example.org and we'll be happy to talk about your needs and our capabilities.
Rosetta Stone came to Billups Design to create their first rich media campaign to build brand awareness and customer engagement for the 2013 Holiday season.
We built a custom media plan to target new customers who are in-market for learning a new language, and engaged them with an animated, gaming experience. The Nutcracker character dances out with glee, offering customers a chance Spin to Win....the best deal of the year.
The full-page takeover ads drop-in for in-market customers, and user-enabled audio completes the super immersive experience. Once the wheel stops, customers can click through to a matching landing page to redeem their winnings.
The media plan optimizes for conversions with matching rich media expandable units to remind customers to collect their prize before the magical deal disappears.
A most wonderful time for everyone at Billups Design (Thanks, TB, GL, CS, CS, GL, IC, KP, RN) working with the incredible team at Rosetta Stone!
We're charged up! Algar Ferrari's new web site is live and open for business. algarferrari.com Billups Design consulted, concepted, designed, led and executed the entire web site overhaul into a fully-managed responsive ecommerce site. Even better, the entire site is build on a content management platform that allows the customer to make inventory updates, content changes and more in-house and in real-time. We invite you to take the site for a test drive. While you're there, please note its:
• Touch gesture interactions
• Responsive display for mobile and tablet
• High-performance navigation
• Retina display support
• Smooth html5 animations
• Automated new inventory customer alerts system
• Product management: virtual, configurable, bundled for cross-sell and up-sell
Thank you to everyone at Billups Design (TB, GL, CS, CS, KP, IC, JL, RN, SM, and VT), and at Algar Ferrari who helped make this best-in-class dealership site a reality!
We're getting packed for sunny San Diego and the Adobe CQ5 Community next week at http://www.evolve13.com.
Greg and Ted will be taking our 10 years of experience, portfolio and demo examples on the road for this exclusive and strategic gathering of industry leaders.
Our core message for attendees will be that Billups Design specializes in custom CQ5 digital experiences across all devices and channels. Our web solutions creatively and scientifically engage customers, greatly improving KPIs. What's more, our TheLiveAds (powered by Adobe Marketing Suite) give our clients supercharged dynamic display, email and landing page campaigns that respond to customer behavior with real-time messaging to drive marketing performance. And we don't just talk the talk. Our performance numbers for clients like Hyatt speak for themselves.
We're even hoping that while they're there, attendees will drop by for a friendly critique of their current site and or marketing campaigns.
It is a great source of pride for us to be a part of this year's conference and we think it will yield many mutual opportunities. Good luck, guys, and we look forward to hearing about, and working with, the nice people you'll meet this week!
If you're reading this and not attending the conference, but you'd like to hear more about what Billups Design can leverage for your organization among Adobe's cutting-edge CQ5 products suite, give us a call or send us a friendly email. We'll be happy to start a conversation with you and answer all your questions.
Billups Design announces the results of extremely successful Fall and Holiday ecommerce campaigns for Harry & David, and being picked as the lead digital creative agency for Harry & David’s 2013 ecommerce ad campaigns.
Harry & David ads combined branding dynamic headlines tailored to specific customer behavioral segments and real-time product carousels to produce a 70% increase in average order value compared to 2011 Holiday campaigns.
Harry & David dynamic remarketing ads performed exceptionally well producing an 83% increase in average order value (year over year), and a 7878% ROI.
“We needed a ‘best-in-class’ creative agency that understands retargeting technology to tell our brand story and deliver product information our customers want,” said Jeff Allen, Vice President, Ecommerce & Online Marketing at Harry & David. “Billups Design’s LiveAds delivered, and also did an amazing job of new customer acquisition: 50% of remarketing conversions were first touched with a prospecting ad. Augmenting our acquisition strategy with LiveAds helped enable us to meet our aggressive customer acquisition goals.”
The dynamic ad campaigns for Harry & David were powered by TheLiveAds (www.TheLiveAds.com), a behavioral messaging and creative retargeting platform which delivers sequential creative messaging to increase product relevance, expand brand awareness, and grow online revenue through segmented ad campaigns across all desktop, tablet and mobile devices.
Overall, dynamic ads achieved a 65% better conversion rate, 211% better revenue per 1,000 impressions, 41% lower cost per order and 312% higher ROI than standard ads.
“We are very excited to be collaborating with Harry & David again in 2013,” said Ted Billups, Founding Partner of Billups Design. “They are a forward-thinking company, and it’s a pleasure to develop strategies with their teams to substantially grow their online business.”
About Billups Design & TheLiveAds
Billups Design (www.billupsdesign.com) is a highly creative and technology-driven agency with offices in Chicago and Philadelphia. Billups Design provides innovative digital marketing services to Fortune 500 companies including Harry & David, United Airlines, Nike, Hyatt, DoubleTree Hotels, General Mills, Preferred Hotels, Waldorf Astoria, Ferrari and many others.
TheLiveAds (www.TheLiveAds.com) delivers custom, dynamic display ad campaigns that respond to consumer needs in real-time to dramatically increase engagement and performance. TheLiveAds pairs data-driven, real-time messaging with real-time bidding to double return on investment for major e-commerce brands, retailer and hoteliers.
About Harry & David
Nearly 80 years ago, Harry and David turned their extraordinary pears into the perfect holiday gift. You can still send - Royal Riviera® Pears as well as many other fresh fruits of the highest quality, handpicked to the company’s exacting standards. Harry & David also makes it easy to send gourmet favorites like Moose Munch® popcorn, chocolate dipped pears, truffles and more, most of which is made in the company’s own kitchens from recipes honed over time. All this yumminess is hand-packed into gift and fruit baskets and exclusively designed gift boxes, many of which are topped off with a hand-tied bow. The gifts are shipped to arrive on time, in perfect condition. Guaranteed! Through the company’s stores, wholesale, catalogs and websites, gifts from Harry & David, and its brands Cushman’s and Wolferman’s, are designed for festive occasions, entertaining and self-enjoyment throughout the year. Harry & David is a DBA of Harry and David, LLC. http://www.harryanddavid.com
Park Hyatt Masters of Food & Wine has retained Billups Design to create their new 2013 web site, servicing customers in 31 locations around the world. The new site will be part of the larger CQ5 family of sites currently being published by Hyatt. The new site will set out to provide clients with easy-to-research events and locations at participating Park Hyatt properties. The site will contain a bio of each Executive Chef and featured recipes that exemplify the luxury and hospitality of the Park Hyatt brand. We are thrilled to be engineering this next generation site just in time to integrate with upcoming events and editorial promotions. Thanks to everyone helping to get this project humming: IJ, CS, KP, TB, ED, MG and MC.
One of our very first and still current clients, Kronos Quartet, is excited to announce the release of their latest recording, Under 30 Project. We're happy to help spread the word. For nearly 40 years, the Kronos Quartet—David Harrington, John Sherba (violins), Hank Dutt (viola), and Jeffrey Zeigler (cello)—has pursued a singular artistic vision, combining a spirit of fearless exploration with a commitment to expanding the range and context of the string quartet. In the process, Kronos has become one of the most celebrated and influential groups of our time, performing thousands of concerts worldwide, releasing more than 45 recordings of extraordinary breadth and creativity, collaborating with many of the world's most eclectic composers and performers, and commissioning more than 750 works and arrangements for string quartet.
Check out a sample of this unique release here at Kronos Quartet's web site, powered by Billups Design.