June 12th, 2014
We are so pleased to be gaining the talents of our newest associate, Lauren Lucchese this month. She is a bona fide language and content expert with a long pedigree of valuable college and work experience. Lauren has been a News Editor for the online Chicago Tribune site, is a graduate of University of Michigan and is currently earning her Masters at DePaul University. She’ll be doing some great things with our clients’ online content strategy and tactics. She’ll even be helping us refine our own online content over the summer. Thanks, Lauren!
March 7th, 2014
We love it when the stakes are high and the benefits are exponential. That’s why Indigo and United Airlines came to us to architect, design and develop an eCommerce site for their millions of Mileage Plus Members. The site offers deep discounts and easy purchase of carry-on bags that meet the exact requirements of United and the real compartment dimensions of their Boeing jets. This project is a rewards activation point (helping fliers conform with discounted bags) for United’s larger strategy of better managing its customers’ carry-on baggage. The goal is to a. improve gate experience by reducing delays and conflicts with fliers whose...
March 3rd, 2014
We partnered with Adara Media to produce banner ads that drive online reservations for a cluster of four IHG hotel properties. Dynamic display ads retargeted prospects who searched on IHG.com for rooms in the markets the properties serve. Through on-going dynamic creative optimization (DCO), we delivered 17x ROI.
What's more, we developed the IHG cluster’s first Facebook Exchange (FBX) campaign. Adara Media matched IHG.com searchers with Facebook users to enable Custom Audience retargeting campaigns on FBX. Our September – December campaign drove 4x ROI. With further optimizations in January-February, we are now averaging 7x ROI. Our next tests will include Facebook NewsFeed...
January 13th, 2014
The new Grand Hyatt Dubai Residences web site is our latest creation for Hyatt properties worldwide. Designed and authored on the Hyatt CQ5 platform, this web site offers navigation and content in dual languages for visitors: English and Arabic; an easy-to-use reservations module; multimedia display; featured pages for all of the property's restaurants, amenities, points of interest, interactive maps, and room configurations - all while being spot on with the Grand Hyatt brand. Thanks to the whole team here and at Hyatt for helping make this CQ5 site come alive. CS, TB, KP, VT, CS, JN, KO, and KA.
December 10th, 2013
Performance data and creative optimization for display ad campaigns is a critical component in maximizing their engagement effectiveness, click-through rate and ultimately ROI. We’ve been preaching this since 2011 and we have seen many of our clients’ campaigns perform far better than average marketplace advertiser expectations. That's why we always perform A/B tests on our creative early in the campaign process.
Our most recent success story is an interesting example of how creative analysis and optimization of an ongoing campaign can - all by itself - boost dynamic and even static ad performance. Above are two versions of the same display ad for...
December 9th, 2013
Rosetta Stone came to Billups Design to create their first rich media campaign to build brand awareness and customer engagement for the 2013 Holiday season.
We built a custom media plan to target new customers who are in-market for learning a new language, and engaged them with an animated, gaming experience. The Nutcracker character dances out with glee, offering customers a chance Spin to Win....the best deal of the year.
The full-page takeover ads drop-in for in-market customers, and user-enabled audio completes the super immersive experience. Once the wheel stops, customers can click through to a matching landing page to redeem their...