In The Stairwell this week, we examine the emerging 2011 strategies for maximizing holiday sales in several market segments.

Excerpt: Fall is in the air and department stores are already scrambling to get their Christmas displays up. It’s time to start holiday shopping and that means stores are looking for new ways to get their customer’s Christmas dollars. Hopefully you’ve been cultivating your Facebook and Twitter presence all year so that now it can really pay off. The average retail store makes 40% of their yearly sales between October and December and more and more people are looking at stores and products on social media sites. There are a few steps you can take to make sure you get a piece of that action.

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