In The Stairwell this week, we are looking at how Flash Sales can make a big impact on a company's bottom line during cyclically slow periods. If you've never considered the benefits before, then visit The Stairwell and read more.

Excerpt:  In a nutshell a Flash Sale is when you post a coupon on Facebook, Twitter, or a mobile app that expires in days or hours (Sometimes even minutes if you want to see who is really paying attention.) They can be a great way to drum up business in non-peak hours if you are a restaurant or slow days if you’re a retail store. All you do is post something like “Mention this ad for half priced appetizers by 4:00 PM,” or something similar. Some companies have even turned it into a game. If you do it right, it can drum up business and get people hooked on your Facebook and twitter pages.