The Washington Post Media Group just launched a new campaign for their new Master Class online courses program. Billups Design was brought on to lead in creative messaging, design and execution of all ads in the campaign. After exploration, creative insights and identification of the strongest customer connections, multiple variations of ads were produced for each specific course in their offering, and retargeted at prospects who had recently booked travel to destinations similar to its curriculum. This approach is at the heart of our Smart-Retargeting campaigns that match product and message to consumer at the right time and place in order to move them along their consideration process. For these campaigns, a person who is traveling to Beijing is being served the Washington Post Master Class on China, "Intelligence and insights from the inside." When the viewer sees this ad, while surfing online prior to their flight for example, their potential interest in the course is at its peak and the probability of conversion is higher. The focused revelance of these smart-retargeted ads to The Washington Post Media's prospects has resulted in strong peformance in the campaign's early stages. Thanks to everyone on the BD team, and everyone at The Washington Post Media Group who helped make this a successful campaign!