Page Optimization and Tracking
Google Analytics, Omniture, KissMetrics, and other tracking
We employ Google Analytics to assist our clients in clearly observing and
measuring their site’s user activity, competitor benchmarking, comparative
page summaries, unique visitor data, as well as too many other tools to
mention here. Tracking applications like Google Analytics offer Advanced
Segmentation, Motion Charts, Custom Reports, Keyword and Campaign
Comparisons, AdWords integration, eCommerce Tracking, Funnel Visualization
and more. We work with our partners to help you make sense of it all and
over time create a self-diagnostic strategy that maximizes your online and
offline advertising dollar – and your site’s ROI.
Crazy Egg
In a nutshell, Crazy Egg shows where users are clicking visually through
overlay, confetti and heatmap views. This is helpful because you can view
results, make adjustments to layout/interaction and then test again to see
if a problem was solved. It’s instant satisfaction for site managers and
the costs is only $9-$99/month, with most clients in the $9/month range.
Landing Page Testing
Optimizing mission-critical landing pages is important for your business in
a multitude of ways. The tests can answer key questions about these pages,
such as “Who is the page designed for?”, “What is the desired conversion
action?”, “How can I decrease Bounce Rate and increase Avg. Time on Site?”.
Shopping Cart Testing
One great way to improve conversions! Billups Design analyzes and trouble
shoots for issues like shopping cart abandonment and prolonged or confusing
steps to order completion. Our shopping cart testing includes user interface
and functionals, QA testing, error messages, related dbs, server, and security.
Web Site and Email A/B Split Testing
A/B Split Testing involves using two versions of a page and splitting users
into two groups to test. The winning page is the Champion, while the new page
is the Challenger, and this process can be repeated until goals are met. We
have extensive experience handling email A/B Split Tests against databases of
20 million+ and with web page tests that require minor tuning or entirely
new designs.
