Portfolio > Hyatt > Catering and Events
Project Info
Objective: Billups Design was engaged to create a unified online marketing site template (which adheres to Hyatt Worldwide’s brand standards) that accommodates and advances individual Hyatt Hotels' Catering and Events business marketing needs at the local and international level.
Solution: Through branding, architecture and design, we translated Hyatt's business objectives into an intuitive, graceful and beautiful web site that communicates important information to event planners: chef bios, menus, facilities and easy reservations. Flash/XML/HTML web app utilizes flexible template that can be modified easily for each property's particular content and marketing objectives without any redesign of the interface. The template even allows for international languages.
Results: Since the program's inception, Hyatt Worldwide has created and launched over 60 hotels' Catering and Events sites with success both locally and at the Hyatt Global HQ level. Increased exposure in local markets and incrreased online catering revenues nationally.
Project Url / http://www.hyatt.com/gallery/nycghcatering/
