Portfolio > Mark Shale > Holiday 2008
Project Info
Objectives: Represent the Mark Shale brand online in multiple ways: intuitive and standards-driven shopping navigation and purchasing process, technology integration and extensive improvements with IBM i5 inventory/fulfillment systems. Reproduce and go beyond in-store shopping experience, online.
Solution: Sophisticated yet customizable java ecommerce web site built using to be platform independent and scalable. User experience that allows for straightforward navigation and viewing of products and content. Rich interaction in product areas where customer is able to purchase. Sophisticated understanding and execution of the Mark Shale brand online, ensuring new and existing customers have a positive experience. Ongoing site optimization that features reducing http requests and other performance increasing strategies. SEO strategies and implementation for both organic and paid initiatives.
Results: Web site outpacing most brick-and-mortar retail businesses in its category. Very low customer service issues. As a result, we have worked with Mark Shale for over 10 years.
