Billups Design

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Portfolio > Nike > NIKEiD Contest

contests, b-to-c, ux/ia

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Project Info

Objective: Billups Design was hired to bring together the brand power and market reach of two popular companies: Nike and Highschoolsports.net into a singlular, dynamic interactive online campaign that would drive product sales and increase exposure.

Solution: Billups Design architected and designed the co-branded interface and Flash AS3 code that harnesses the NikeiD custom shoe builder application.

Results: The NikeiD / Highschoolsports.net project was launched on February 1, 2009.

Project Url / www.highschoolsports.net/nikeid/