Portfolio > Procter & Gamble > Secret "No Time to Sweat" Contest

contests, b-to-c
Procter & Gamble - Secret
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Project Info

Procter & Gamble approached us through Gannett property, HSS, to develop a user-content generated 'contest' site that allows female high school athletes and their families to upload photos of their teams in action and vote for their favorites. This campaign was crucial to P&G's attempts to increase product exposure in the 15-38 female market nationwide in late 2008.

Billups Design's role included User Experience; Flow and Use Case Documentation; Interface Design; HTML/CSS/JS/AJAX; and Flash. Highlights included Customized Per-Team Experience and a robust Voting engine.


Project Url / http://dev.highschoolsports.net/secret/ntts/

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