Billups Design drives innovation through mobile advertising, design and software.

With over 150 million people in the United States alone now using smartphones daily, it is critical that companies market their products and services on mobile devices. We’ve been helping major corporations and clever start-ups develop effective mobile apps and advertising since 1997 when we created a micro-site for Motorola’s first web enabled phone. We believe in mobile devices’ and networks’ ability to tap into hyper-local consumer connections at all levels of the funnel.

Our partner Effective Marketing can assist with mobile media planning and buying including media buys on iPhone, iPad, Android and other devices.

Mobile Advertising - Why we believe mobile ads perform better than standard display ads:

1. Mobile creates relevance -> delivering the right message to the right user at the right place and time
2. A mobile web session or search is likely more intent-based and point-of-purchase-based than on a pc where more causal browsing may occur
3. There is only one placement for one ad on a mobile web page at a time
4. There is still some novelty and curiosity related to mobile web and mobile ads

And…

• Mobile allows merchants to target users who are near their store or in a targeted area of town.
• Mobile allows meaningful conversions to occur such as click-to-win, click-to-call, click-to-map, click-to-route, etc.
• In-duress audiences perform very well with mobile
• Location-based retailers perform well with built-in Geo data
• SMS is still the best performing mobile advertising solution
• We've partnered with Cellforce to enable our clients (Chicago Sky, Roosevelt University) to rent short codes for fast, easy and affordable use of text messaging. In the first two months Roosevelt began tagging offline media with SMS call to action, they saw over 1,000 enrollment application starts result from SMS leads
• QR codes allow for new ways for users to interact with offline advertising, such as in-store, in-home and outdoor.
• Capturing meaningful user data such as email, location, purchasing info, etc. is achievable.

Why should cutting-edge marketers invest in mobile pages and applications?

• Increasing preference by consumers for go-to mobile software over desktop search engines offers marketers the opportunity to build daily experiences for their prospects and customers that elevate the brand and build community.
• Mobile devices make possible the utilization of hyper-local and GPS-based advertising, communicating with nearby prospects when they are most likely to consider a product.

Billups Design’s Mobile advertising, web and application experience is extensive:

• Mobile Ads
• Mobile Sites
• Mobile Software