Chicago Sky (WNBA)

Chicago Sky (WNBA)

Chicago Sky

DEFINE

WNBA’s Chicago Sky needed to sell season tickets quickly and convert impulse ticket buyers


DISCOVERY

  • WNBA / Chicago Sky has smaller draw than women's college basketball
  • Dynamic ads would reduce costs and allow offer and date message flexibility
  • SMS, if utilized correctly, would produce better quality leads than web traffic
  • Need to sell many season tickets quickly and seize on impulse ticket buyers

DESIGN

Display ads featured Text to Win (instead of click to win). Over 10% of sweepstakes entries were Text to Win entries from display ads. This form of entry allowed for immediate recontact on ticket offers and future promotions.


DELIVERY

  • Over 10% of sweepstakes entries were text to win from display ads. This form of entry allowed for immediate re-contact on ticket offers and future promotions
  • Season tickets contest generated awareness of the new Allstate Arena location
  • "With this year's media plan lead to more ticket sales than last year. And the sales occurred before the regular season even began." Michelle Henstock, Chicago Sky Marketing Director
  • We scored for the Chicago Sky with SMS in-display ads by selling individual games and season packages with very low overhead costs