Hyatt Catering and Events Customizable Web System

Discovery

Hyatt's catering and event service had been losing share to competitors and their online marketing was failing to get traction. With over 120 global properties, Hyatt corporate needed a method to ensure brand consistency, but still allow for customization so each property could showcase its experience and offerings.

Billups Design analysis showed how Hyatt had under-systemized its websites and marketing plans and was diluting the strong international brand to prospective customers. And by prioritizing the key content and services demanded by event planners and decision-makers, Billups Design proposed how the new site system should showcase them more effectively.

Design

Billups Design designed a robust and flexible template system that would allow for local property customization while maintaining global brand consistency. A new online atmosphere allowed each property to communicate their unique physical experience – from in-depth chef and menu information to an immersive range of group and individual accommodations.

To improve decision making for Hyatt's marketing team, Billups Design implemented system-wide Ominiture analytics to track metrics, analyze results and optimize content for improved performance. And to speed time to market, Billups Design created a streamlined production loop between the agency, Hyatt management and its properties.

Delivery

Billups Design launched the entire 120+ property online system in under 11 months. And the performance checked in right away:

And we're especially proud of the recognition we received from Hyatt corporate and local property managers for successfully managing diverse interests and garnering impressive results.

Recognition

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  Web Marketing Award 2008